Il momento della distribuzione è un passaggio fondamentale per le aziende commerciali: è qui che viene determinato il successo di tutto il lavoro fatto in precedenza. Utilizzando la tecnologia RFID nel retail si ottengono dei benefici concreti sia per il venditore sia per il consumatore finale.
The designed RFID solution has to answer to a very specific question: what issues do I need it to solve?
RFID technology is widely used for asset tracking: simply put, a RFID tag is applied on an asset and then detected with reading devices. Anything can be tagged, and on multiple levels - from the pallet, the box up to the single item.
An amazing feature offered by RFID technology is real-time inventory and warehouse status aknowledgement. Furthermore, any additional costs due to errors, theft and losses are minimized.
One of the most important advantages of RFID technology is the massive reading of tags: in other words, it is possible to read a large amount of RFID tags in a certain area almost instantly; tags do not have to be necessairly on sight, therefore they can applied inside of boxes or packages. EasyRFID developed specific tags for the retail, such as RFID composition label and a customizable label tag.
Unwanted cost reduction is not the only advantage of RFID technology integration in retail. This technology allows for extremely fast goods flow, as it can automate time-requiring operations.
Inventory and stocks are updated real-time, so that costumer orders and supplies can be managed exactly, reducing the risk of out-of-stock, which is a reputation killer.
Many types of devices are used in retail businesses, such as mobile devices – handheld and tablet - and gates, used mostly to manage logistics and goods flow.
Omni-channel sales is even more complex to manage, as some companies manage both online and physical stores separately, each one with its own inventory. With RFID online and physical store inventory match and it is possible to have a clear vision of the warehouse state of art.
RFID is perfect to achieve the highest control over the supply-chain; whith this technology items can be tracked from the production plant all the way to the distribution plant, from the warehouse to the store. With RFID location of the items and goods is updated real-time, and the risk of transport losses is minimized.
Being in complete control over the production process and the supply chain improves the value of the item, whose production is free of grey areas. The costumer can trace back every step of the production chain and retreive exact information about the purchased item.
Anyways, there are some features of RFID technology that the costumers can benefit directly from.
For instance, fast check-out stores are characterized by the absence of check-outs; the list of purchased items is done cross-checking visual information and RFID information. Smart-mirrors are a creative and innovative application of RFID; when entering a cabin, the tags on the clothes are scanned, information retreived and the mirror shows possible combinations with other clothes or different color and sizes of the piece. Furthermore, costumer care applies RFID tags to open a direct dialogue with the costumers via the purchased item. In fact, using the tags on the items it is possible to send information, discounts and guarantee its authenticity.
When choosing a tag provider, you need to consider many factors
A wide selection of passive tags - UHF, HF, and NFC - is available, in many different shapes and materials, each of which suitable for specific applications.
EasyRFID's products are made entirely internally to our company: this allows for high production control and a wide personalization capacity.
The highly specialized quality control team inspects every single label roll in order to remove the non-working tags and provide 100% functional products.
Custom samples are supplied fast and ready to be tested.
Easy Srl
Via Galliera, 219 – 40050 Funo di Argelato (BO) – Italy
Via Resistenza, 7/4 – 41011 Campogalliano (MO) – Italy
Via Ianziti s.n.c., 82028 San Bartolomeo in Galdo (BN) – Italy
Phone: +39 051 862369 – Email: info@easyrfid.it